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CAREER-CHANGING COMMERCIAL COACHING 

LIKE HAVING A SESSION DIRECTOR IN YOUR BACK POCKET.

A one-of-its-kind membership designed by casting professionals for commercial actors. Move the needle forward and start winning every room you step into.

YOU’VE NEVER EXPERIENCED COMMERCIAL COACHING LIKE THIS.

Auditioning consistently, but not booking, or even getting the callbacks you know you’re right for? It’s time to stop guessing and level up your auditions. 

 

As commercial session directors and fellow actors with 50 years of combined experience, we’re peers and we’re coaches. We understand exactly where you are now, and have unique access into the casting process that most actors never get to see. 


By pairing one-on-one audition coaching with the insights of thousands of hours of session work, we’re revolutionizing the commercial space, and putting more power than ever back into actors’ hands.

Welcome to The Commercial Club.

Kadyr Gutierrez coaching for The Commercial Club
Ava Himmel coaching for The Commercial Club
David Lowe running a casting session

You’ve Seen our Members all Over Your Screens.

THE COMMERCIAL CLUB MEMBERSHIP

CLARITY, CONFIDENCE, AND COMMUNITY FOR THE WORKING COMMERCIAL ACTOR.

Yes, we set the standard of commercial coaching—and we’re committed to providing a level of personalized support that will truly transform your audition process. 

But The Commercial Club is about so much more than just the audition. 


At the heart of our membership is community. We thought it was high time for commercial and theatrical actors to have a collaborative space to come together—so we built one. A space for you to share resources, nurture your creativity, and elevate your career? It looks like this.

EXPLORE THE MEMBERSHIP

What's the best perk of being a member?

“In The Club you get to go into every self-tape audition with a certain comfort level, knowing you’re being guided by a session director who does this every day. It’s like being in the room.
All you have to do is act.”

Lisa Hammert

Lisa Hammert

Member Since 2023

THERE’S NOTHING OUT THERE LIKE THIS.

Career-encompassing support to ditch the guessing, get out of your head, & get back into the moment. The Commercial Club has got your back. 

01

Unparalleled Commercial Coaching. 

This is not “great job, moving on” coaching. It’s actionable feedback from a coach with countless hours of session director experience that you can use immediately. You deserve to feel confident as hell in your work, we help you get there.

02

On-Demand Audition Support.

We have coaching slots available six days a week with one of our three session directors (Ava, Kadyr, or Dave) for quick, targeted sessions. Yes, even on short notice and for fast audition turnarounds! While we mainly coach actors for commercial self-tapes, our coaching sessions are also available for in-person auditions, virtual auditions, callbacks, and theatricals.

03

Take the Stress, Guesswork, & Hassle out of Auditions.

Every tape you send to casting should not only mirror the quality and feel of in-studio auditions, but showcase more of YOU and what you can do. We help you bring that level of professionalism to every self-tape. 

04

Finally, a Community for Commercial Actors.

Come together with fellow working actors who are beyond down to share resources and hype you up for every win. We can’t wait to nerd out with you on all things commercials, and beyond.

05

Exclusive Access to Industry Insights.

Honest guidance about the realities of being a working actor, and direct access to behind-the-scenes, in-the-room audition stories. We give you insider access to the commercial process that you can’t get anywhere else.

Why Our Members Love The Club

Film Slate Marker
Dennis Sosa

"I’ve been with the Commercial Club since its inception and I think the thing I value the most about it is: whenever I have an audition—being able to get in touch with a coach and have a one-on-one session. Knowing that I’m getting the best possible direction from someone who is actually in the know and working in the industry right now is so beneficial. The one-on-one coaching is HUGE! Between the coaching, special guests, and awesome community, it's a bang for your buck, so join!

Dennis Sosa

Member Since 2023

Cathy Chang

"I bring all my auditions to the Club Coaches - both commercials and theatrical. It's a total game changer! A few months back I had a co-star audition for a very popular tv show. The coaches helped make sure I was as prepared as possible for the Zoom audition. Not only did I book it but that co-star role turned into 10 days on set!"

Cathy Chang

Member Since 2023

Rosebelle Easthom

“I’ve been a Commercial Club member for over a year and audition weekly across the Midwest and Southeast. Last year was my best financial year as an actor. The Club helps me keep moving and turn my auditions in on fast turnarounds—both commercially and theatrical. The Club has become essential to my growth as an actor and also with lessening the burden on my partner. I can’t afford not to have them on my team. If you’re on the fence, try it!”

Rosebelle Easthom

Member Since 2024

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Nigil Whyte

“I was auditioning a ton but wasn’t getting any callbacks on my self-tapes like I used to get in the room—it didn’t feel right. After joining The Club, and working with the coaches I started getting callbacks and feeling more confident from my tapes. Just a month in, I BOOKED! Now, I’m Union and have a great agent I was only able to get because of the Commercial Club. Hands down one of the best clubs I’ve been a part of. I’m so grateful.“

Nigil Whyte

Member Since 2023

Roselyn Martinez

I knew I needed to level up, but I didn’t know where I should focus my resources, time, and money to get there. When I got to pick their brains, it clicked—I knew The Club was for me. It’s like I got a blueprint and a game plan for booking commercials. I booked my first Union National Commercial after coaching with them for every audition, and it was the BEST feeling ever, because it felt like everything I’d learned was building to that.”

Roselyn Martinez

Member Since 2024

Paul Danke Headshot

“The coaches address these little beats that took me from a B+, to an A-, to an A in my self tapes. I’ve been continuously impressed with the insights from Ava, Kadyr, and David and find the coaching really, really valuable. Now I have a much clearer picture of what I’m trying to capture. I have a better relationship with my new agency because of it, and I’m finally getting in for the types of projects I always felt like I should be.”

Paul Danke

Member Since 2023

Happy cast video conference

WHAT IT’S LIKE TO WORK WITH US

EXPERIENCE THE COMMERCIAL DROP-IN GYM

We encourage you to call on your courage and work your audition muscles with us for a one-off group session. Members and non-members alike are welcome to join one of our bi-weekly Drop-in Gyms. A non-competitive space to practice, our commercial gym (held over Zoom) is one of the best ways to get to know us before applying to join—or to keep your audition muscle strong while in between auditions. Bring in an audition you’d like to work on, or choose from our library of commercial copy. You’ve got the fundamentals down, the gym is designed to help you bridge the gaps in your prep to elevate your game.

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COMMERCIAL DROP-IN GYM

Wed, June 4th | Virtual Event

COMMERCIAL DROP-IN GYM

Wed, June 4th

SOLD OUT

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COMMERCIAL DROP-IN GYM

Wed, June 18th | Virtual Event

COMMERCIAL DROP-IN GYM

Wed, June 18th

SOLD OUT

IS THE DROP-IN GYM YOU'RE EYEING SOLD OUT?  JOIN THE WAITLIST!

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our Next Hangout is coming soon!

No event invite just yet, but don’t worry—another In-Person Hangout is right around the corner! 

JOIN US FOR OUR UPCOMING IN-PERSON HANG!

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lisa hammert

INDUSTRIAL

Well done, Lisa! Proud of you!

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Charlene Rose

THEATRICAL

Congrats, Charlene! Nice job!

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Paul Danke

COMMERCIAL

Congrats, Paul! Wonderful job!

BOOKING BOARD

Congratulations to our members!
Check out who made it to the Booking Board this month!!

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SCROLL → 

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Jennifer DiBella

Commercial Avail

Wahoo! Great work, Jen!

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Rosebelle Easthom

Theatrical Booking

Excellent job, Rosebelle! Congrats

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Ashlee Weller

Theatrical Booking

Hooray! So proud of you!

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Judy Kain

Commercial Avail

Yay, Judy! Well done!

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Cathy Chang

Commercial Avail

Awesome job, Cathy! Nicely done.

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Lisa Hammert

Commercial Avail

Bravo, Lisa! Nice job!

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Roselyn Martinez

Commercial Avail

Yay! Congrats, Roselyn!

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Kristin Carey

Commercial Booking

Wonderful! Kristin, that’s Incredible!

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Leah McCormick

Commercial Avail

Amazing job, Leah! That’s great!

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BOOKING BOARD

Congratulations to our members!
Check out who made it to the Booking Board this month!!

Ava-Himmel-Coaching
david lowe coaching
kadyr gutierrez coaching
kelsey adams coaching

GIVING COMMERCIAL ACTORS A CLEAR PATH FORWARD. ONE THAT WORKS.

The Commercial Club was born from a desire to meet commercial actors where they’re at, and equip them with the guideposts to build a flourishing commercial career. In the new era of commercial casting we’re in now, there’s often a disconnect between what actors are bringing to their self-tapes and what is really needed to capture not only a strong performance, but also honor the copy, the director’s vision, and the casting process itself.

We knew that actors needed a solution.

So that they didn’t have to have the same questions forever, and could take clear, effective, steps forward. At The Commercial Club, we’re invested in that growth. We can’t wait to elevate your career to the next level, together.

POP ON YOUR HEADPHONES, WE’RE ON A PODCAST

The Club Coaches had a wonderful time on the Slate It Till You Make It podcast where we dished on demystifying the commercial acting world and how The Club is helping actors build thriving commercial careers.

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READY TO GET TO WORK?

The Commercial Club is currently accepting applications for new members, but it’s not the only way to work with us! If you’re ready to give your career a good dose of momentum, we’ve got three ways for you to get started today.

JOIN US FOR A DROP IN GYM

This is of the best ways to drop in and see what we’re all about. Oh yeah, and work your audition muscle while you’re at it!

APPLY TO BE A MEMBER OF THE CLUB

In order to foster the best community possible, and to provide the most effective support, membership is by application only.

Try a 30-minute coaching

Want to experience that one-on-one coaching goodness firsthand? Book a 30-minute session for tailored-to-you feedback.

Come for the Coaching. Stay for the Community.

Come for the Coaching.
Stay for the Community.

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